AI Search Visibility

Your brand,
cited by AI.

I help businesses get found - and cited - by ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude and Microsoft Copilot. The tools your customers are already using to make decisions.

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What gets measured
Visibility & share of voice
How often your brand appears in AI answers, and how much of the conversation it owns vs competitors.
Citation & retrieval rate
How often AI engines pull content directly from your website, and what pages are being used.
Sentiment & position
How positively AI describes your brand, and the position it sits in the answer when it appears.
ChatGPT Gemini Google AI Overviews Google AI Mode Perplexity Claude Microsoft Copilot
Why this matters now

AI is the new
first touchpoint

For a growing share of high-intent searches, the first answer a customer sees doesn't come from Google's results page — it comes from an AI assistant. That answer either includes your brand or it doesn't, subconsciously shaping user's impressions and trust in your brand.

AI search behaves differently from traditional search. What gets cited depends on more than rankings — it depends on whether AI crawlers can read the site, whether the content answers questions in a form they can extract, and whether enough off-site signals corroborate your brand. Most websites aren't yet set up for this.

What I do

Three things,
in order.

Each phase exists to inform the next. No one starts at activation without an audit, and the audit is sized to give a real answer — not a sales pitch.

01
Audit
A structured look at where your brand stands today — technical readiness, content, schema, entity signals, and how the AI engines currently describe it. The output is a clear baseline and a prioritised plan.
02
Activation
The fixes the audit surfaces — itemised so scope is transparent. Crawler access, schema implementation, content restructuring, entity authority and tracking improvements done in a focused sprint.
03
Monitoring
Monthly tracking across all major AI engines. Visibility, share of voice, sentiment, position, website retrieval and citation rate — measured against the audit baseline so it's clear whether the work is moving the dial.
Who I work with

Where reputation
drives revenue.

AI search is most valuable for businesses where reputation, expertise and trust drive buying decisions — and where being described inaccurately by an AI engine has real commercial consequences.

Private medical practitioners
Consultants, specialists and clinicians whose patients research them through AI tools before they ever make contact. Accuracy and authority matter here in ways they don't elsewhere.
Professional services
Law firms, advisory practices and senior independents where expertise is the product, and AI tools are increasingly the first place potential clients look to verify it.
Luxury & lifestyle brands
Premium hotels, travel operators and self-catering collections whose high-value clients use AI assistants to research and shortlist before committing to a booking.
Specialist independents
Boutique operators and niche businesses where the brand is built on depth of knowledge — and where AI citation either reinforces that positioning or quietly undermines it.
Curious where you stand?
A 30-minute discovery call is the simplest way in. I'll run a short visibility report on your brand beforehand, no cost.
Book a discovery call