About

Independent.
Specialist.

A small consultancy run by Charlie Tebbutt. AI search visibility is what I do, and the only thing I do.

Charlie Tebbutt
Charlie Tebbutt — London
Founder

Charlie Tebbutt

I work with businesses where reputation, expertise and trust drive buying decisions, and where AI search is becoming the first place customers look. The work is direct: understand where the brand actually stands, fix what's broken, and measure whether the conditions for citation are improving.

You work with me — no junior account managers, no overhead. Specialist support comes in for content writing and technical implementation when needed, but the strategy and the senior attention stay with you.

Why this, not an SEO agency

GEO is its own discipline

AI search behaves differently from traditional search. Most agencies are still figuring it out, or treating it as an SEO add-on. I work on AI visibility specifically — and nothing else.

01
Measured, not guessed
Every recommendation is backed by audit data. Every month of monitoring shows movement from a documented baseline. If something isn't working, the data says so before I do.
02
Specialist focus
GEO is what I do. The audit, the activation playbook, the monitoring methodology — all built specifically for how AI engines retrieve and represent content, not adapted from SEO.
03
Senior, direct
You work with me directly. The person scoping the work is the person doing it. That keeps the strategy and the execution aligned, and the lines of communication short.
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